Facebook has selected its first viewability measurement partner to come from outside the US. European ad verification firm Meetrics will now be able to provide advertisers across the world with viewability metrics for Facebook display ad campaigns across desktop and mobile. The companies are also working on providing video viewability measures in the near future. [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/12/facebook-selects-first-non-us-viewability-partner/
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