Car giant Fiat is supporting the launch of its Fiat 500X and recently released Fiat Tipo Hatchback models with an experiential push through Initials. The two-day roadshow, aimed at driving awareness and consideration of the vehicles, sees Fiat launch an interactive installation at one of London’s busiest train stations, London King’s Cross, this Thursday and [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/12/fiat-challenges-consumers-to-see-new-fiat-500x-and-fiat-tipo-models-differently-in-new-experiential-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=fiat-challenges-consumers-to-see-new-fiat-500x-and-fiat-tipo-models-differently-in-new-experiential-campaign
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