Monday, 19 December 2016

Cosmetics adverts tell women they’re broken – new research

Advertisements for make-up encourage women to see themselves as flawed and needing to be fixed, according to a linguist at the University of Portsmouth. Dr Helen Ringrow, of the University of Portsmouth, found the underlying theme in advertisements for women’s cosmetics was their bodies need constant work to fix problems including dry hair, lack of [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/12/cosmetics-adverts-tell-women-theyre-broken-new-research/?utm_source=rss&utm_medium=rss&utm_campaign=cosmetics-adverts-tell-women-theyre-broken-new-research

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