Blis, the global pioneer in advanced location data technology, today announced a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as defined by the latest Media Rating Council (MRC) mobile guidelines for both mobile in-app and mobile web. In a complex online [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/12/blis-moat-combine-to-shed-light-on-mobile-viewability/?utm_source=rss&utm_medium=rss&utm_campaign=blis-moat-combine-to-shed-light-on-mobile-viewability
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