Marketers should pay more attention to the 60% of consumer decision-making that happens at the shelf

Package design, one of the least heralded aspects of marketing, is a major factor behind the most successful product launches over the last two years. The latest annual “Breakthrough Innovation Report” from research firm Nielsen analysed 9,900 product launches across Europe. From among many successful initiatives, Nielsen selected 11 that truly broke through. All 11 [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/12/marketers-should-pay-more-attention-to-the-60-of-consumer-decision-making-that-happens-at-the-shelf/?utm_source=rss&utm_medium=rss&utm_campaign=marketers-should-pay-more-attention-to-the-60-of-consumer-decision-making-that-happens-at-the-shelf