Up-and-coming lingerie brand Bluebella has raised more than £1million by crowdfunding to expand into the US. The firm, which is fronted by Queen drummer Roger Taylor’s daughter, Tigerlily Taylor, more than doubled its initial target of £500,000. It said the extra money would enable it to raise its profile through direct marketing and PR – [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/12/up-and-coming-lingerie-firm-bluebella-gets-a-1m-boost-to-conquer-us/?utm_source=rss&utm_medium=rss&utm_campaign=up-and-coming-lingerie-firm-bluebella-gets-a-1m-boost-to-conquer-us
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