Supermarket loyalty is decreasing. Just 12 per cent of shoppers claim loyalty to just one supermarket brand, with most (70 per cent) shopping across 2 – 3 different stores, a significant decrease from 22 per cent of shoppers in 2014. This is according to a survey by Valassis Limited, the UK’s largest coupon and voucher [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/12/promotions-trumping-supermarket-loyalty-especially-at-christmas/?utm_source=rss&utm_medium=rss&utm_campaign=promotions-trumping-supermarket-loyalty-especially-at-christmas
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