This year’s Christmas campaign from the Co-op focuses on what makes it unique as a retailer: Every time its Members buy Co-op products they earn money for causes local to them. This is encapsulated in the phrase: “Something for you, something for your community”, which demonstrates Christmas #TheCoopWay. TV and cinema ads, created by agency [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/12/co-op%e2%80%99s-christmas-campaign-from-leo-burnett-focuses-on-giving-back-to-the-community/?utm_source=rss&utm_medium=rss&utm_campaign=co-op%25e2%2580%2599s-christmas-campaign-from-leo-burnett-focuses-on-giving-back-to-the-community
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