Sony and 4Sales has announced an exclusive new partnership that will see Channel 4 talent star in a new ad campaign for Sony’s latest smartphone, the Xperia X. The first ad, starring comedian Paul Chowdhry, will premiere on Friday 3rd June during Gogglebox, with another two ads starring Channel 4 F1 presenter Steve Jones and [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/06/sony-launches-the-xperia-x-with-exclusive-new-channel-4-ad-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=sony-launches-the-xperia-x-with-exclusive-new-channel-4-ad-campaign
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