The All England Lawn Tennis Club (AELTC) has launched a new strategic brand positioning and campaign for The Championships, Wimbledon, under the platform “In Pursuit of Greatness”. “In Pursuit of Greatness” is the first major campaign launched by the AELTC for The Championships. Developed by McCann London as part of the integrated IPG team, “In [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/06/wimbledon-launches-its-first-ever-brand-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=wimbledon-launches-its-first-ever-brand-campaign
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