10% of Brits are blocking mobile ads Consumers specify what they want from ads to be deemed acceptable Study assigns superhero “personas” to 6 ad types to help marketers choose which to use Giving consumers more control and using “common sense” are the main ways to improve mobile advertising and make it more acceptable to [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/06/consumer-control-and-%e2%80%9ccommon-sense%e2%80%9d-are-key-to-tackling-mobile-ad-blocking-iab-uk-study/?utm_source=rss&utm_medium=rss&utm_campaign=consumer-control-and-%25e2%2580%259ccommon-sense%25e2%2580%259d-are-key-to-tackling-mobile-ad-blocking-iab-uk-study
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