The ‘war on sugar’ has been building momentum for some time, but Osborne’s Budget announcement of a tax on sugary drinks has propelled the issue forward. Inevitably, questions about food brands are now starting to emerge, and the statement made by Mars last week – that some products shouldn’t be eaten more than once a week [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/06/the-shelf-is-the-last-line-of-defence-in-the-war-on-sugar/?utm_source=rss&utm_medium=rss&utm_campaign=the-shelf-is-the-last-line-of-defence-in-the-war-on-sugar
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