Generation Z shuns male ‘stereotypes’ as new research reveals changing gender perceptions

A new report reveals that a fresh approach is needed in the development of advertising and creative campaigns that can successfully target different generations of men. New research findings from CreativeRace, a leading creative communications agency, show that gender perception is changing. Less than 10 per cent of Generation Z (16-21 year olds) identified with [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/06/generation-z-shuns-male-%e2%80%98stereotypes%e2%80%99-as-new-research-reveals-changing-gender-perceptions/?utm_source=rss&utm_medium=rss&utm_campaign=generation-z-shuns-male-%25e2%2580%2598stereotypes%25e2%2580%2599-as-new-research-reveals-changing-gender-perceptions