International travel presenter Ian Wright is on a mission to seek out and lick the dirtiest locations in Europe for The Lick-hiker’s Guide to Inner Strength, a campaign that promotes the virtues of Gefilus, a probiotics range by innovative dairy, Valio. Created by hasan & partners Helsinki the 25-minute documentary sees Wright’s tongue come into [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/06/dairy-unveils-the-lick-hikers-guide-to-inner-strength-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=dairy-unveils-the-lick-hikers-guide-to-inner-strength-campaign
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