When an Austrian toothpaste salesman named Dietrich arrived in Thailand suffering from jet lag, a hotelier recommended a can of the local pick me up, Krating Daeng. So impressed was Dietrich that whilst he was still in Thailand, he did a deal to market a less sweet, carbonated version of the drink in Europe. Every [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/06/every-piece-of-market-research-and-testing-suggested-that-the-drink-would-flop/?utm_source=rss&utm_medium=rss&utm_campaign=every-piece-of-market-research-and-testing-suggested-that-the-drink-would-flop
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