Siemens, the global engineering company, launched its new brand positioning in the UK at the 2016 International Festival of Business (IFB). Developed by Ogilvy & Mather, the new positioning – ‘Ingenuity for life’ – will be launched through press, PR, online, outdoor advertising and social media channels. It is designed to showcase not only the [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/06/siemens-uk-launches-new-brand-identity/?utm_source=rss&utm_medium=rss&utm_campaign=siemens-uk-launches-new-brand-identity
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