Mobile operator Three has started its ad-blocking trial this week, providing the service to a number of customers who have been recruited to take part. According to Tom Malleschitz, Chief Marketing Officer at Three U.K., the goal is to give customers more “control, choice and transparency” over the ads they see. This is divorced from [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/06/three%e2%80%99s-launch-of-mobile-ad-blockers-will-ultimately-be-a-non-starter-for-mnos/?utm_source=rss&utm_medium=rss&utm_campaign=three%25e2%2580%2599s-launch-of-mobile-ad-blockers-will-ultimately-be-a-non-starter-for-mnos
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