Exclusive comment from Vince Kerrigan who is a strategic solutions manager at Vital Communications. Steve Rowe’s promise to ‘cherish’ and get to know more about ‘Mrs M&S’ in a bid to revive the high street retailer’s fortunes is a refreshing expression of a brand that wants to re-connect with its core customer. It is also [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/06/how-well-do-you-really-know-your-core-customer/?utm_source=rss&utm_medium=rss&utm_campaign=how-well-do-you-really-know-your-core-customer
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