The campaign, centred on a 15-minute film called ‘The 3 Million Mile Journey’ set in the heart of New York, showcases the fascinating journey that Irv Gordon has taken over the last 50 years. Back in 1966, now retired science teacher, Irv Gordon bought a brand new Volvo P1800S. Since then, he’s travelled the equivalent [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/06/castrol-partners-with-jaywing-to-launch-record-breaking-story-in-new-documentary-p1800s-only-ever-using-castrol-oil/?utm_source=rss&utm_medium=rss&utm_campaign=castrol-partners-with-jaywing-to-launch-record-breaking-story-in-new-documentary-p1800s-only-ever-using-castrol-oil
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