A toothpaste factory had a problem. They sometimes shipped empty boxes without the tube inside. This challenged their perceived quality with the buyers and distributors. Understanding how important the relationship with them was, the CEO of the company assembled his top people. They decided to hire an external engineering company to solve their empty boxes [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/06/a-toothpaste-laughter-spot-with-no-more-customer-complaints-the-ceo-felt-the-8-million-was-well-spent/?utm_source=rss&utm_medium=rss&utm_campaign=a-toothpaste-laughter-spot-with-no-more-customer-complaints-the-ceo-felt-the-8-million-was-well-spent
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