Special K used to be about squeezing into an improbable red swimsuit – a slimming cum beauty aid therefore – but now all of a sudden it’s not. It’s about ‘powering you’ in a new campaign from Leo Burnett London, from the school of Sport England’s ‘this girl can. Sensible enough given the tenor de [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2018/01/fmcg-new-from-special-k/
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