Nielsen announced it has introduced advertising measurement on YouTube’s mobile app through its Digital Ad Ratings service in the UK, France, and Germany. The service, which expands Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers, will now provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2018/01/youtube-opens-up-mobile-app-ad-measures-in-uk-to-nielsen/
No comments:
Post a Comment