60% of all bookings and 89% of last-minute booking traffic is now on mobile devices

With more and more travel companies using mobile applications, 60% of all bookings and 89% of last-minute booking traffic is now on mobile devices. For online travel agents mobile or tablet traffic accounts for almost half (45%) of all bookings. See below for more stats and a further breakdown of the report. The majority of [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2018/01/60-of-all-bookings-and-89-of-last-minute-booking-traffic-is-now-on-mobile-devices/