New three stage partnership to provide a consistent approach for brand advertisers The two leading cross-industry standards bodies in the UK and US today announced they are aligning many of their key initiatives to create a consistent approach to tackling the big issues facing digital advertising and to increase industry adoption. The Joint Industry Committee [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2018/01/jicwebs-and-tag-align-uk-and-us-brand-safety-and-anti-fraud-initiatives/
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