With high street giants, Next, John Lewis, Aldi and the Co-op having all reporting solid online Christmas sales helping offset challenges on the high street such as declining footfall, the need for an omnichannel approach, where online sales complement offline and vice-versa, is more tangible than ever. You can find the full report here and infographic here Interestingly, [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2018/01/consumer-generated-content-gives-in-store-sales-a-boost-bazaarvoice-robo-report/
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