A “seal of approval” by independent industry body seen as best way to improve quality Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality. The influence of the sales agenda of the company owning the research is seen as the biggest obstacle to producing [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2018/01/only-5-think-current-digital-ad-research-is-adequate/
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