Humour scores big this year as the best performing ads steer clear of heavy emotions After mixed reactions last year for being too sad, John Lewis has produced this year’s most engaging festive ad, according to an annual study which measures viewers’ emotions by tracking facial expressions. Its Buster the Boxer ad scored 94.8% on the [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/12/john-lewis%e2%80%99-%e2%80%9cbuster%e2%80%9d-beats-body-shop-to-most-engaging-christmas-ad/?utm_source=rss&utm_medium=rss&utm_campaign=john-lewis%25e2%2580%2599-%25e2%2580%259cbuster%25e2%2580%259d-beats-body-shop-to-most-engaging-christmas-ad
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