Mapp Digital, LLC (www.mapp.com), one of the largest independent digital marketing technology companies in the world, today launched The Digital Customer Engagement Index [1] – a forensic analysis of the digital marketing methods of the Top 50 leading ecommerce brands in the UK. The study, which focuses on three key channels (email, mobile apps and [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/12/ecommerce-brands-all-data-no-action-when-it-comes-to-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=ecommerce-brands-all-data-no-action-when-it-comes-to-marketing
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