Only Finland has more but, paradoxically, British shoppers among least likely to use them Although British shoppers are the most likely in the world to have a loyalty card, with the exception of Finland, they’re among the least likely to see or utilise the benefits, according to a Nielsen study of 63 countries. Two-thirds of [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/12/british-retail-%e2%80%9cdrowning-in-sea%e2%80%9d-of-unrewarding-loyalty-cards/?utm_source=rss&utm_medium=rss&utm_campaign=british-retail-%25e2%2580%259cdrowning-in-sea%25e2%2580%259d-of-unrewarding-loyalty-cards
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