Wednesday, 7 December 2016

British retail “drowning in sea” of unrewarding loyalty cards

Only Finland has more but, paradoxically, British shoppers among least likely to use them Although British shoppers are the most likely in the world to have a loyalty card, with the exception of Finland, they’re among the least likely to see or utilise the benefits, according to a Nielsen study of 63 countries. Two-thirds of [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/12/british-retail-%e2%80%9cdrowning-in-sea%e2%80%9d-of-unrewarding-loyalty-cards/?utm_source=rss&utm_medium=rss&utm_campaign=british-retail-%25e2%2580%259cdrowning-in-sea%25e2%2580%259d-of-unrewarding-loyalty-cards

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