Checking out the competition as you launch your business can prove to be a bit of a confidence-killer. Despite your initial ambition, the more you look the more you see how crowded the market is, leaving you to spiral downwards in a whirlwind of doubts and anxieties: “What local rivals will I have to fight [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/12/3-valuable-marketing-lessons-from-the-fragrance-industry/?utm_source=rss&utm_medium=rss&utm_campaign=3-valuable-marketing-lessons-from-the-fragrance-industry
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