A new eBook published today by Collinson Latitude highlights the current opinions and adoption rates of digital technology among loyalty programme members worldwide. It reveals that over eight in ten (85%) of members prefer interacting with their favourite loyalty programme online, with over three quarters (79%) believing technology has made their lives easier, and seven [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/11/loyalty-programme-members-call-for-more-choice-engagement/?utm_source=rss&utm_medium=rss&utm_campaign=loyalty-programme-members-call-for-more-choice-engagement
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