As holiday shopping results are tallied from the Black Friday to Cyber Monday time period, early results show it was a banner year for mobile. Urban Airship today released preliminary results of its fourth annual Cyber Week study on mobile app engagement using aggregate data from hundreds of retailers’ apps. Analysis shows retailers promoted holiday [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/11/study-of-retailers%e2%80%99-apps-over-black-fridaycyber-monday-highlights-holiday-mobile-growth/?utm_source=rss&utm_medium=rss&utm_campaign=study-of-retailers%25e2%2580%2599-apps-over-black-fridaycyber-monday-highlights-holiday-mobile-growth
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