The top 11 mistakes and best practices for designing an actionable customer journey map You spent thousands of dollars on journey mapping consultants, workshops, and tools, and you’re thrilled to have survived the exercise and walked away with some great-looking maps. Then reality sets in. You were told that journey maps are the be-all-end-all tool [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/11/100232/?utm_source=rss&utm_medium=rss&utm_campaign=100232