Forrester frequently receives inquiries on customer communications management (CCM) from enterprise architecture (EA) professionals looking for direction on how to update their technologies for new business demands and usage patterns, including the need for unified and consistent content across multiple communication channels. To assist them, The Forrester Wave evaluated 14 CCM vendors across 22 criteria. [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/11/forrester-wav-customer-communications-management-q2-2016/?utm_source=rss&utm_medium=rss&utm_campaign=forrester-wav-customer-communications-management-q2-2016
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