Ahead of World Television Day (21st November), Jens Nielsen, Head of Nordics & UK at NetBooster, a leading independent European agency in digital performance marketing – discusses how the medium is transforming in line with the digital age: “Traditional television is becoming increasingly challenged as a marketing platform, with viewing time continuing to decrease year-on-year. [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/11/100020/?utm_source=rss&utm_medium=rss&utm_campaign=100020