JICWEBS (the independent body for best practice and standards for UK online ad trading) wanted you to be aware of the latest work going on to tackle the big issues facing online advertising – fraud, brand safety and viewability. Yesterday saw the second industry “Town Hall” in which nearly 150 people heard about what’s being done [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/11/jicwebs-update-on-latest-steps-to-tackle-online-ad-issues/?utm_source=rss&utm_medium=rss&utm_campaign=jicwebs-update-on-latest-steps-to-tackle-online-ad-issues
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