Global loyalty marketing agency, ICLP, reveals that the majority of British consumers are now in less committed relationships with their favourite retailers than ever before, with only 8% feeling devoted towards their preferred retail brands. Devotion, which is a factor of how passionate, committed and intimate consumers feel with a retailer, is key to growing [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/11/study-shows-92-of-uk-customers-would-cheat-on-their-favourite-retailers/?utm_source=rss&utm_medium=rss&utm_campaign=study-shows-92-of-uk-customers-would-cheat-on-their-favourite-retailers
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