“Content marketing generates three times more leads than outbound marketing”

Switch from outbound to content marketing In the past, it was enough to highlight your product or service and the hundreds of fantastic features and capabilities. These days, you have to add value to your brand and product/service with content that teaches and establishes you as a thought leader and an expert. Why should your customers [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/11/content-marketing-generates-as-many-as-three-times-more-leads-than-outbound-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=content-marketing-generates-as-many-as-three-times-more-leads-than-outbound-marketing