Iam McCawley, Acuity PR writes … In a newly uncertain financial climate, clients of PR agencies are more keen than ever to understand how much bang they’ll get for their buck. The PR industry has wrestled for decades with the optimum way to prove its worth, each year bringing a new measurement technique to market. In [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/11/7-essentials-for-gauging-the-real-value-of-pr-and-social-media-with-comment-from-iam-mccawley-acuity-pr/?utm_source=rss&utm_medium=rss&utm_campaign=7-essentials-for-gauging-the-real-value-of-pr-and-social-media-with-comment-from-iam-mccawley-acuity-pr
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