Despite the growth of digital channels, US insurers seem to be stuck in an analogue world, unable to respond accurately, quickly or consistently to customer queries asked via the web, email, Twitter, Facebook or chat, according to new research from multichannel customer engagement software provider Eptica. US performance trails the UK, where insurers answered 54% [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/10/uk-insurers-beat-us-for-digital-customer-experience/?utm_source=rss&utm_medium=rss&utm_campaign=uk-insurers-beat-us-for-digital-customer-experience
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