UK ad viewability remains below 50%, costing advertisers £154m a quarter For the second consecutive quarter, less than half of online ads served in the UK met minimum viewability thresholds – costing advertisers around £154 million, based on IAB/PwC’s Adspend figures published last week¹. Only 49% met the IAB and Media Ratings Council’s recommendation that [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/10/ad-viewability-remains-below-50pc-costs-advertisers-154m-a-quarter/?utm_source=rss&utm_medium=rss&utm_campaign=ad-viewability-remains-below-50pc-costs-advertisers-154m-a-quarter
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