The UK’s authoritative advertising statistics, released by the Advertising Association/Warc, show that UK advertising expenditure posted 5.2% growth in H1 2016 despite economic uncertainty before the EU referendum. The growth rate was 0.4 percentage points ahead of forecast, with adspend reaching a record £9,999m in total for the first six months of the year. Growth [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/10/record-first-half-keeps-uk-adspend-resilient/?utm_source=rss&utm_medium=rss&utm_campaign=record-first-half-keeps-uk-adspend-resilient
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