Rakuten Marketing, a leading technology company that enables brands to thrive and profit through digital marketing, today released The Facebook Measurement Divide, its newest Rakuten Marketing Insights Report. The report finds marketers relying solely on third-party analytics platforms are not realising all earned Facebook revenue and potentially missing as much as $4.7 million annually in [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/10/research-hints-facebook-ad-revenue-higher-than-web-analytics-state/?utm_source=rss&utm_medium=rss&utm_campaign=research-hints-facebook-ad-revenue-higher-than-web-analytics-state
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