Black Friday is now the UK’s biggest online shopping day of the Christmas season, reveals the latest Adobe Digital Insights (ADI) study. Online revenues around Black Friday alone are expected to hit £901 million ($1.1 billion) this year, driven by aggressive sales promotions and its proximity to most peoples’ final pay day before Christmas. Consumer [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/10/black-friday-now-biggest-shopping-day-of-the-uk-holiday-season-according-to-adobe-digital-insights/?utm_source=rss&utm_medium=rss&utm_campaign=black-friday-now-biggest-shopping-day-of-the-uk-holiday-season-according-to-adobe-digital-insights
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