Exclusive comment from Ian McCawley, MD Acuity PR “This was certainly a clash of the corporate PR titans. Tesco is well known for getting its own way with its comms, and also for taking tight control of its relationships with manufacturers. Unilever, meanwhile, has been on a concerted marketing drive to prove its consumer-friendly credentials. [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/10/98016/?utm_source=rss&utm_medium=rss&utm_campaign=98016
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