Airline loyalty programme members have been redeeming rewards since the 1970’s, when the first frequent flyer programme (as we know them today) was launched by United Airlines. And back then, the redemption of points and miles was nearly always flights related. Now, like many other industries, programmes have evolved to offer so much more in [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/10/are-you-missing-an-open-redemption-goal/?utm_source=rss&utm_medium=rss&utm_campaign=are-you-missing-an-open-redemption-goal
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