With more than 300,000 instances every day in the UK, the problem of missed deliveries is a growing headache for online retailers facing escalating costs. Perhaps more importantly, however, inconvenient delivery options are also having a direct impact on conversion rates at checkout, as studies1 reveal that 48% of basket abandonments happen as a result [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/10/small-online-retailers-competing-with-high-street-giants-with-click-collect/?utm_source=rss&utm_medium=rss&utm_campaign=small-online-retailers-competing-with-high-street-giants-with-click-collect
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