UK Consumers Increasingly Plan and Book Travel Digitally, Smartphones Experience Largest Gains in Use

UK travellers are using digital devices more than ever before, increasing their use of smartphones, computers, and tablets for researching travel options and purchasing flights and hotel rooms. In fact, a majority of consumers – 51% –regularly use two or more devices for planning and booking trips, according to a new survey conducted by Signal, [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/10/uk-consumers-increasingly-plan-and-book-travel-digitally-smartphones-experience-largest-gains-in-use/?utm_source=rss&utm_medium=rss&utm_campaign=uk-consumers-increasingly-plan-and-book-travel-digitally-smartphones-experience-largest-gains-in-use