Personalisation – Beginning to achieve Multi-Channel Campaign Management As customer expectations rise, the ability to deliver both tailored offers and content that reflects customer interests and behaviour consistently across every channel is becoming imperative. Those organisations that will take the first easier steps of providing consistent cross-channel messaging and leveraging onsite behaviour will gain confidence [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/10/optimizely-soundbite-personalisation-%c2%adbeginning-to-achieve-multi-channel-campaign-management/?utm_source=rss&utm_medium=rss&utm_campaign=optimizely-soundbite-personalisation-%25c2%25adbeginning-to-achieve-multi-channel-campaign-management
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