Measurement budgets increase as content marketers see issue as critical, finds study

Measurement is critical to content marketing with dedicated spend set to grow over the next year, according to a new study by the Content Marketing Association. 73% of senior level marketers said measurement is very important to their content marketing strategy, with half of marketers currently spending 6-15% of their content marketing budget on measurement. [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/10/measurement-budgets-increase-as-content-marketers-see-issue-as-critical-finds-study/?utm_source=rss&utm_medium=rss&utm_campaign=measurement-budgets-increase-as-content-marketers-see-issue-as-critical-finds-study